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We just hit 40 episodes. That’s ten months of weekly drops, kid interruptions mid-recording, and more protein shake talk than we ever expected to make it on-air. It’s been fun, but it’s also got us asking the hard founder-style question:

Where are we actually falling short?

And while you’re at it, check out the full episode and please, please, please subscribe to our YouTube channel. We’re on a sprint to reach 1k YouTube subscribers and we need your help!

We opened this one with blender noise and dad jokes because that’s honestly who we are. Then we asked the question most founders avoid until a board deck forces it: where are we falling short? Forty episodes in ten months feels like a win. But we still feel the pull to grow faster, reach farther, book spicier guests. The easy route is provocation for clicks. That’s not us. We’d rather be the show you trust than the clip you scroll past.

What We’ve Learned by Shipping Every Week

Consistency isn’t glamorous, but it stacks up. The content flywheel only works when we keep showing up, not when we chase hacks. When we sound like ourselves—loose, useful, a little messy—you respond. When we over-polish, the heart leaks out. So here’s our promise: less performative growth, more honest value.

Build for Hair-on-Fire Problems

Founders hear a lot of “interesting idea” and not enough “we’ll pay for that Friday.” Dozens of real discovery conversations show the same pattern. If the problem isn’t immediate, painful, and budget-worthy, it stalls. Buyers aren’t short on options, they’re short on confidence. Aim at urgent pain and deliver outcomes people can feel this quarter.

We Owe Our Teams a Scoreboard

“Work whenever, as long as the work gets done” sounds modern. It’s also how leaders avoid defining success. We’ve hired amazing people before without clear KPIs and blamed the fog on the weather. That’s on us. Hours can be humane and still be clear. Autonomy works best when the scoreboard is simple and visible.

Action Beats Anxiety

Shipping beats spiraling. Cold calls. LinkedIn outreach. Customer interviews. Publishing even when a post feels half-baked. Every time we shorten the gap between idea and action, momentum shows up. Every time we linger in analysis, ego takes the wheel.

The Founder Ego

Sleepless nights aren’t from fatal failure. They’re from visible failure. We don’t want to look like we’re losing even while we’re learning. Companies that look unstoppable online are often fighting fires behind the scenes. The only way through is to tell the truth faster to customers, to teammates, and to ourselves.

Family > Flexes

High achievers often say at the end of life that they wish they had spent more time with family. We don’t need to wait for the obituary to learn that lesson. Our kids will remember that we were there on the floor, in the driveway, at the game. They won’t remember our Q3 ARR.

Boundaries Are a Leadership Skill

Some people shut the laptop at 4 p.m. and walk away clean. Founders are usually all gas or dead stop. The middle pedal is harder, but it’s where durable companies live. Clear work hours, reliable responses, real rest. Not austerity. Sustainability.

Train for the Next 40 Years

Quick detour into health because bodies and brains power the business. We’ve shifted from pure lifting to more mobility, carries, cardio, and awkward movements that make you feel less invincible but more capable. Longevity is the point. Also, mowing steep lawns should count as Zone 2.

What We’re Asking From You

If you’ve listened to two episodes or forty, tell us what’s working and what’s not. Do you want more founder-in-the-trenches tactics? More teardown energy? More guests who teach without peacocking? Hit reply or DM us. We’ll keep shipping, keep learning out loud, and keep building something we’d be proud to hand our kids.

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What makes it different:

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If that resonates, you’re our people. See you next week with fewer hacks, more honesty, and something you can try before your next meeting.

—Troy & Daniel

We love to hear from you. Please reply to this email with your own story, or if you disagree with a take, or if you just want to say hi. We read every reply and are always looking for ideas to chat about in the podcast.