Hey there fam,
Remember when cold calling was declared dead... like five years ago? Yeah, so do we. But here we are in 2025, dialing hundreds of strangers every day and getting real traction. This week’s episode of Two Dads in Tech dives into what happens when you shake off the excuses, pick up the phone, and just go.
Let’s talk about this 30-day experiment Troy’s running—because honestly, it’s kind of electric.
And while you’re at it, check out the full episode and subscribe to our YouTube channel. We’re on a sprint to reach 1k YouTube subscribers and we need your help!
Back to the Phones: Troy's Cold Call Comeback
Troy hasn’t had to cold call in years. But after feeling a slump in pipeline momentum, he decided to do what most tech folks would never admit: he went analog.
Sort of.
He's using a parallel dialer (Trellus) to hit 100-200 dials a day
On Day 1, he booked 10 meetings
This isn’t a "bro sales" flex. It’s a reset. A hands-on, bootstrapped way to regain momentum and re-engage with potential buyers.
Troy's take: He’s genuinely surprised by how effective (and energizing) it's been. That says a lot about how empathy, clarity, and consistency beat the spray-and-pray automation most of us are used to.
Tech Breakdown: Parallel vs. Power Dialers
We got a bit nerdy on the tech, because duh.
Power Dialer: One-at-a-time but automated. Great for high-confidence data.
Parallel Dialer: Calls up to 5 people at once. If someone picks up, the rest drop.
Troy's balancing both depending on the data quality. His approach has been precision where it matters, volume where it doesn’t. And honestly, that's a decent metaphor for life.
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The average modern cold call success rate is about 4.8%—nearly triple what it was a decade ago, thanks to data, personalization, and timing.
Calls made after a LinkedIn connection or an email open generate 4× higher response rates, per Chorus.ai–sourced data scalestation.io.
The best time to call? 11 am to 2 pm, especially Thursdays—calls during this “prime time” see conversion boosts up to 49%.
Human First, Always
One thing that stood out was Troy’s mindset: he’s not just selling. He’s connecting. He even told one prospect, "If there's anyone I can intro you to, just say the word."
That kind of genuine energy is rare in tech sales. And maybe, just maybe, it's what makes it work.
Quick Hits
Cold calling isn't dead. Boring calling is.
Empathy > scripts
Don’t wait for pipeline to fix itself. Be the pipeline.
Thanks for tuning in each week. And if you’ve ever thought about getting back on the phones (or starting for the first time), maybe now’s the time. Just don’t be weird about it.
Until next time, Daniel + Troy
P.S. Want to sponsor the pod? Hit up [email protected]. Or just forward this to your CRO and tell them cold calling's back, baby.
